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Greta Faccio, PhD – Turning scientific insight into commercial impact<strong>™</strong>

I’m Greta Faccio, PhD, a scientist, IP expert, and innovation advisor who helps bright ideas find their path to the market.

WHO I WORK WITH

For INVENTORS and KNOWLEDGEa and TECHNOLOGY TRANSFER OFFICES assessing an invention’s commercial potential, I provide clear, evidence‑based guidance to move innovations toward the market. I translate complex technologies into strategy, competitive positioning, and actionable IP pathways.

I offer market analysis, competitor mapping, and IP‑aligned advising, helping teams understand where their invention fits and how it can succeed. I also connect clients with top consultants who can support their journey to market, and I assist in gathering anonymous professional feedback on the invention, from potential industry partners and experts.

–>I have so far advised and assisted more than 40 inventors, TTOs and scientists in assessing their inventions, patents or find potential commercial partners.

FOR KNOWLEDGE and TECHNOLOGY TRANSFER OFFICES

• Market analysis to identify potential competitors for your invention, who the main market players are, patent owners, and active R&D projects.
• Identify what might be missing in your analysis and devise risk amelioration strategies.
• Identify potential adopters of your new technology and commercial partners and help with the outreach.
• Scout/identify new technologies to solve your R&D problems or innovate your product portfolio.
• Dig into the scientific literature and find evidence to support your marketing claims.
  
  -> If you are a TTO/KTO, an SME, an early start-up, or an inventor looking for potential partners, you might find my services at Walking Inventions™ and at INV2ENT great!

For INDIVIDUALS, SCIENTISTS AND RESEARCHERS :

I have also coached scientists throughout their research and publication journey, helping them communicate their work with clarity and impact.

• With >50 publications and an H-index of 23, I can advise you on how to publish your results and hit a high-impact-factor journal.
• Having acted as an expert and reviewer for various funding bodies, I can share advice on your project proposal.
• Having worked in academia and in the private sector in different countries, I can advise you on job application strategy and applications. If you are questioning your career choices, considering leaving academia for the private sector or need help for your CV/resume..

MY NETWORK

I am supported by a focused network of specialists based in Switzerland and across Europe, bringing expertise in intellectual property strategy, marketing, business developemnt, and innovation strategy. I work with IP experts who can provide sharp guidance on protection, freedom‑to‑operate, and measures implementation. A scientific marketing specialist can ensure that scientific insights are presented at their best.

Technology transfer and go‑to‑market (G2M) strategy are essential drivers of innovation, competitiveness, and economic growth. They bridge the gap between research and industry, enabling scientific discoveries to evolve into real‑world applications. By connecting academic institutions, research organisations, and commercial partners, technology transfer accelerates the development of new products and services and strengthens the innovation ecosystem across multiple sectors. Effective technology transfer ensures that investments in science and technology generate tangible value. It supports the efficient use of research funding, promotes collaboration, and helps organisations bring breakthrough solutions to market faster. By facilitating the spread of knowledge and innovation, technology transfer enhances industrial competitiveness and creates new business opportunities.

Over the past years, I have supported international companies, start-ups, and inventors in bringing their technologies to market. My advisory work includes go‑to‑market strategy, technology and ingredient scouting, market analysis, scientific communication, product positioning, and evidence‑based claim substantiation.

CONTACT ME

I am very result-oriented and fast-paced. Feel free to visit my Linkedin profile and write to me at greta.faccio@gmail.com f – I respond within 2–3 working days.

ENDORSEMENTS AND TESTIMONIALS

“Greta combines the exactness of a scientist with the ability to think creatively and beyond borders. For me, as a marketing person, these are the ideal prerequisites for creating interesting and at the same time understandable customer-relevant communication. Greta is the perfect person to bring science and marketing closer together.”“

“Greta played a key role in helping us identify market opportunities in Italy, resulting in increased international visibility for the firm. (…) Greta has consistently demonstrated initiative and professionalism in supporting various projects and client acquisition tasks.”

“Greta Faccio demonstrated an excellent ability to analyze complex situations, allocate resources effectively, and deliver tangible results. (…)“Greta consistently brought clarity, structure, and strategic insight to every project she supported.”

“She possesses strong planning abilities combined with sound judgment. These qualities are reflected in her consistent ability to identify solutions that are appropriate to the respective circumstances. (…) She demonstrates clear and structured thinking in identifying solutions and defining effective paths for their implementation. (…) Even when faced with demanding objectives, Dr. Faccio succeeds in achieving them, earning the appreciation of her supervisors, clients, and business partners.”

„Greta Faccio zeigte ein tiefes Verständnis für wissenschaftliche und strategische Themen und lieferte Ergebnisse mit Schnelligkeit und Präzision.“ (Greta Faccio demonstrated a deep understanding of scientific and strategic topics and delivered results with speed and precision.

„Durch ihre rasche und gründliche Auffassungsgabe sticht Frau Greta Faccio bei der Projektbearbeitung hervor.“ (Greta Faccio stands out in project work thanks to her quick and thorough grasp of complex topics.)

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©Greta Faccio 2023.